Dental Local SEO for Clinics
Dental local SEO helps clinics appear as highly as possible in a search engine’s results for relevant searches in their service area, putting them in front of potential patients who may not know they have choices other than the dentist down the street or a larger, more established DSO-backed practice. This targeted visibility increases the odds that these users will visit the clinic, thereby improving the chances of generating new patient leads and increasing revenue for the clinic.
Dental SEO is a highly complex process, and many factors affecting local search engine rankings are constantly changing and evolving. As such, implementing a well-executed dental local SEO strategy requires thoughtful planning and a willingness to experiment and adjust tactics as needed.
Why Dental Local SEO is Critical for Growing Your Practice
To improve local search engine rankings, optimize your website with accurate information and unique content that answers questions that people in your service area have. Focus on creating a detailed page for each of your services and include specialized keywords naturally within the content (e.g., “children’s teeth cleaning in [city]”).
Publish blogs that speak to local oral health concerns and interests. For example, write an article about the importance of brushing properly and regularly or share a video of your team volunteering at a community health fair. This type of content demonstrates that your clinic is knowledgeable about local oral care topics and engenders trust and credibility in your local service area.
Dental marketing professionals should also work to increase a practice’s citations, or online mentions of its name, address, and phone number (NAP). This is done by submitting the business’s information to directories and local listings that can be viewed by prospective patients in their area.