The most common uses for call tracking software include lead generation and customer service programs. Lead generation programs collect data about phone leads and then use that data to generate specific campaigns that target certain demographics based on their past shopping behavior. Many businesses also use customer service campaigns to help keep their customers up to date with their products and services. If there is ever an issue with a customer’s order or inquiry, the customer service department can help the customer to report it and the business will automatically contact the leads that they identified within the scope of the campaign based on the customer’s demographic data.
Why Choose Call Tracking Software?
When you use a call-tracking software package, it helps to keep track of all of your business phone conversations. If your business has more than one location, it is useful to be able to monitor who is at the other end of all of your calls. You will know if employees are taking too many calls or if someone is trying to call you on your personal cell phone at odd hours of the day.
Some of the most popular integrations include Microsoft Dynamics CRM, Oracle CRM, and NetERP. Most small businesses do not have the budget to build their own CRM or ERP systems, so using an outside provider can provide the edge that many businesses need in order to compete in today’s business world. These providers can integrate these systems with call tracking software and then provide the full range of tools that a large business would require in order to take their business to the next level. Businesses that do not have call data integrated with their CRM or ERP system may be losing a tremendous amount of potential sales and customer service.